In TrueRanker, a Keyword is the combination of a search term + a specific location + a device.
We don’t just track “generic” positions; we track exactly what your users see when they search from their phones or computers in their specific city or country.
The 3 Pillars of a Keyword #
Every keyword you track is defined by three parameters:
1. The Term #
The exact phrase users type into Google (e.g., “best rank tracker” or “italian restaurant near me”).
2. The Location (Geo-Targeting) #
Rankings change drastically depending on where the user is. TrueRanker allows you to track at different levels:
- Country: (e.g., United Kingdom).
- City/Region: (e.g., London, England).
- Zip Code: For hyper-local businesses.
3. The Device #
Google uses different indexes for Desktop and Mobile.
- 📱 Mobile: Essential for local businesses (restaurants, services).
- 💻 Desktop: Crucial for B2B software and professional services.
4. The Position #
The “position” column indicates the position (obviously) of your project on the last day of the selected period.
In addition, it can be accompanied by several indicators:
- A crown: it appears when your project is in first organic position for the keyword.
- A medal: appears when your project is in the best position since you track it in TrueRanker. It is only displayed if you are monitoring the keyword for more than 7 days.
- The text “NEW”: is displayed when your project starts to rank for a new keyword in the top 100. In practice it is taken into account that, in the selected period, the first day is not ranking (101+) and the last one is.
Understanding the Metrics #
Once your keywords are added, you will see several columns in your dashboard:
- Current Position: Where your website ranks today.
- Best Position: The highest rank you have ever achieved for this term.
- Volume: Estimated monthly searches for this keyword.
- CPC: Estimated Cost Per Click if you were to pay for Google Ads.
Ready to start tracking? #
Now that you understand the basics, it’s time to populate your project. Remember, the sooner you add your keywords, the sooner our bots can start gathering historical data for you.
