See where rivals beat you — keyword by keyword.
Your domain and every tracked rival as columns — daily change on each cell.
Add rivals once and compare them everywhere you already work — keyword positions, backlink gaps, AI share of voice and audit scores. One competitor set, four decision surfaces, no separate silo to learn.
- AVG position
- Organic visibility
| Keyword | yoursite.com | rival-a.com | rival-b.com | rival-c.com | rival-d.com |
|---|---|---|---|---|---|
seo competitor tracker United StatesDesktop Volume: 880CPC: $4.20 | 3Up 2 positions | Best position, 1No change | 7Down 1 positions | 12Up 3 positions | Beyond tracked depthNo data yet |
competitor keyword analysis United StatesDesktop Volume: 1,300CPC: $3.80 | 5Up 1 positions | 4Down 2 positions | 2Up 1 positions | 9No change | 18Up 4 positions |
backlink gap analysis United KingdomMobile Volume: 720CPC: $5.10 | 8Up 3 positions | 6No change | 11Down 3 positions | 4Up 2 positions | 15Up 1 positions |
rank tracker for agencies SpainDesktop Volume: 390CPC: $2.90 | 2No change | 5Down 1 positions | 14Up 2 positions | Beyond tracked depthNo data yet | 9Up 1 positions |
ai visibility share of voice United StatesDesktop Volume: 210CPC: $6.40 | Best position, 1Up 4 positions | 8Down 2 positions | Beyond tracked depthNo data yet | 6Up 1 positions | 11No change |
Trusted worldwide
Trusted by thousands of SEO pros
From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.
One competitor set. Four places you use it.
TrueRanker does not sell a separate “competitors module” you have to learn on top of everything else. You add domains to the project once — from country suggestions or a manual URL — and that set shows up wherever competitive context matters.
Rank Tracker puts them beside your keywords. Backlinks shows who links to them and not to you. AI Visibility compares share of voice across LLMs. SEO Audits puts average scores next to yours. Same rivals, four lenses.
- Country suggestions plus manual URL add
- Starter 3, Pro 15, Agency unlimited
- Same device and location as your tracked keywords
- Daily position updates on the keywords you already monitor
Rankings, links, AI and audits — same rivals
Each module owns its depth. This page is the competitive lens that ties them together.
Competitor rank tracking
See exactly where rivals sit for the keywords you already track. Charts switch between AVG position and Organic visibility so a single bad day does not hide a share shift.
- Keyword × competitor table with daily change, volume and CPC
- Keyword discovery for terms they rank and you do not
- Alerts when a competitor moves into your top 10
Competitor backlink analysis
Compare Domain Rank, referring domains and backlink counts over time, then open the intersection table for domains that link to them and not to you.
- DR, backlinks and referring domains per rival
- History charts across the competitor set
- Shared by N+ and Links to my site filters on the gap table
AI share of voice
The same competitor set feeds AI Visibility — share of voice and presence by LLM — so you see who the assistants cite when your buyers ask.
- Share of voice against tracked rivals
- Presence by ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek
- Deep prompt workflows live on the AI Visibility Tracker page
SEO audit comparisons
Average audit scores per competitor and saved side-by-side comparisons show whether a ranking gap is also a technical or on-page gap.
- Average score per tracked competitor
- Side-by-side audit comparisons you can reopen
- Full audit depth on the SEO Audit page
Domains that link to them — not to you.
A domain that already links to three of your competitors has proved two things: it links to companies like yours, and your topic fits the pages it publishes.
Add rivals once, sort the intersection by how many of them share a referring domain, filter out the ones that already link to you, and what remains is an outreach shortlist ordered by evidence.
Backlink intersection
| Referring domain | Shared by | Links to you |
|---|---|---|
| searchenginejournal.comDR 82 | Shared by 3 competitors
| Does not link to your site |
| producthunt.comDR 76 | Shared by 2 competitors
| Does not link to your site |
| g2.comDR 79 | Shared by 3 competitors
| Links to your site |
| zapier.comDR 74 | Shared by 2 competitors
| Does not link to your site |
| crunchbase.comDR 71 | Shared by 1 competitors
| Does not link to your site |
| ahrefs.com/blogDR 90 | Shared by 3 competitors
| Does not link to your site |
Filter to Links to my site = No and Shared by 2+ — that is the shortlist.
Domains that link to them — not to you.
A domain that already links to three of your competitors has proved two things: it links to companies like yours, and your topic fits the pages it publishes.
Add rivals once, sort the intersection by how many of them share a referring domain, filter out the ones that already link to you, and what remains is an outreach shortlist ordered by evidence.
| Referring domain | Shared by | Links to you |
|---|---|---|
| searchenginejournal.comDR 82 | Shared by 3 competitors
| Does not link to your site |
| producthunt.comDR 76 | Shared by 2 competitors
| Does not link to your site |
| g2.comDR 79 | Shared by 3 competitors
| Links to your site |
| zapier.comDR 74 | Shared by 2 competitors
| Does not link to your site |
| crunchbase.comDR 71 | Shared by 1 competitors
| Does not link to your site |
| ahrefs.com/blogDR 90 | Shared by 3 competitors
| Does not link to your site |
Filter to Links to my site = No and Shared by 2+ — that is the shortlist.
From zero to a competitive view in four steps
Most projects have a useful competitive picture before the second refresh.
Create a project
Add your domain and the default location and device. Every keyword you track inherits those settings until you override them.
Add competitors
Pick a country and accept the suggestions, or paste any rival URL manually. The same set feeds rankings, backlinks, AI visibility and SEO audits — you do not re-enter them per module.
Read the keyword × competitor table
For every keyword you already track, see your position next to each rival, with daily change, volume and CPC. Switch the chart between AVG position and Organic visibility to see who is gaining share.
Chase the gap that matters today
Open keyword discovery for terms they rank and you do not, the backlink intersection for domains that link to them but not to you, AI share of voice for LLM presence, or side-by-side audit scores when the problem is on-page.
Completeness without a second product to learn
The unglamorous list that makes competitive analysis usable every week.
Country-based suggestions
Pick a market and TrueRanker suggests domains that actually overlap your SERP — then add or remove them any time.
Manual competitor URLs
Paste any domain you care about. You are never limited to the suggestion list.
Keyword discovery
Surface keywords where a tracked competitor ranks and you do not — the shortest path from their visibility to your next content brief.
Organic visibility curves
Multi-domain AVG position and Organic visibility charts so you see who is gaining and who is losing, not just a single snapshot.
Top-10 move alerts
Get notified when a tracked competitor moves into your top 10 for a keyword you care about.
Same device and location
Competitor positions use the same desktop/mobile and location settings as your own rank tracking — down to city or coordinates.
Shareable project links
Send a client a read-only URL with competitor rankings and charts included — white-label options available for agencies.
CSV export
Export the keyword × competitor table, the intersection shortlist and audit comparisons whenever you need them offline.
Plan limits that scale
Starter 3, Pro 15, Agency unlimited competitors per project.
From people who actually run SEO for a living.
“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”
“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”
“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”
“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”
“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
TrueRanker vs SE Ranking and Semrush on competitor analysis
Competitor analysis only — not the full platform. Entry prices are the vendors’ monthly list prices (SE Ranking Core, Semrush SEO), not annual-billed rates.
| Capability | TrueRanker | SE Ranking | Semrush |
|---|---|---|---|
| Entry price (monthly) | $46.80/mo | €109/mo | $139/mo |
| Competitor research on the entry plan | Included | Unlimited | Basic |
| Competitive domain / project slots | Starter 3, Pro 15, Agency unlimited; +5 add-on | 5 AI competitive research domains (Core) | 5 websites to monitor (SEO plan) |
| Daily keyword tracking (entry plan) | By TrueRanker plan | 2,000 keywords | 500 keywords |
| Backlink research & monitoring | Included | Included | In Semrush suite |
| AI competitive visibility | Included | 5 AI competitive domains (Core); unlimited with AI Search add-on | AI visibility reports for any domain |
| SEO share of voice | Included | Included | Advanced plan only |
| SEO audit vs competitors | Included | Website & on-page audit | Site Audit |
| Shareable / guest competitive view | Included | Guest links (Growth+) | Report sharing (add-on) |
The keyword gap, the link gap, the AI mention gap and the audit gap are not always the same rival.
That is why TrueRanker keeps one competitor list on the project and reuses it everywhere. You add domains once; Rank Tracker, Backlinks, AI Visibility and SEO Audits each answer a different competitive question with the same names in the legend.
You do not need a fifth dashboard that only talks about “competitors”. You need the rivals you already track to show up where you decide what to write, what to earn links from, what to prompt for and what to fix on-page.
Competitor analysis, answered
What is SEO competitor analysis?
SEO competitor analysis means studying the domains that actually compete with you for the same keywords, links and AI mentions — their positions, referring domains, share of voice and on-page scores — so you can see where they win and where the gap is still open. It is not a one-off domain lookup; it is ongoing tracking against the rivals that matter in your market.
How does TrueRanker suggest competitors for my project?
Pick a country and TrueRanker suggests domains that overlap your ranking landscape. You can accept the suggestions, ignore any that are noise, and paste additional URLs manually. The goal is the set of domains that really compete with you — not only the brands you already had in mind.
Can I add competitors manually?
Yes. Paste any competitor URL into the project. Suggestions and manual adds share the same slot limit, and you can edit the list whenever a rival enters or leaves your market.
What do I see about competitor rankings?
For every keyword you already track, the Competitors table shows your position next to each rival, with daily change, search volume and CPC. Charts above the table switch between AVG position and Organic visibility so you can see who is gaining share over time — on the same device and location settings as your own tracking.
What is keyword discovery?
Keyword discovery finds terms where a tracked competitor ranks and you do not. It turns their organic visibility into a shortlist of keywords worth evaluating for your own content and tracking — without a separate “content gap by topic” product layered on top.
What is backlink intersection?
The intersection table lists referring domains that link to one or more of your competitors, how many of them they link to, and whether they already link to you. Filter with Shared by N+ and Links to my site to leave only domains that link to rivals and not to you — a link-building shortlist ranked by evidence.
What is Organic visibility?
Organic visibility is the multi-domain curve that sits next to AVG position on the Competitors chart. It summarises how visible each tracked domain is across your keyword set over time, so a single bad day on one term does not hide a structural share shift.
Does competitor analysis include AI visibility?
Yes. The same competitor set feeds AI Visibility: share of voice and presence by LLM (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek) against the rivals you track. Deep prompt workflows live on the AI Visibility Tracker page; this page covers the competitive lens.
Can I compare SEO audit scores with competitors?
Yes. SEO Audits shows average scores per competitor and saved side-by-side comparisons, so you can see whether a ranking gap is also a technical or on-page gap. Full audit depth is on the SEO Audit page.
How often is competitor ranking data updated?
Competitor positions on your tracked keywords refresh on the same cadence as your rank tracking — daily when the project runs a daily depth. Backlink profiles and intersection data refresh as discoveries complete; AI visibility follows the prompt schedule on that module.
Can I track competitors on different devices and locations?
Yes. Competitor positions use the same desktop vs mobile and location settings as your keywords — global, country, region, city or coordinates. What you configure for your ranks is what you see for theirs.
How many competitors can I track?
Competitors are included on every plan. Limits per project are Starter 3, Pro 15, and Agency unlimited. Need more on Starter or Pro? Extra competitor slots can be added from inside the app — the add-on applies across your projects.
Can I get alerts when a competitor moves?
Yes. TrueRanker can notify you when a tracked competitor enters your top 10 for a keyword you monitor, so a rival gaining ground does not wait until your next weekly report.
Can I share competitor analysis with clients?
Yes. Generate reports that include competitor performance and share a live public URL of the project with your branding. Clients see the competitive picture without logging into your account.
How does TrueRanker compare to Semrush or SE Ranking for competitor analysis?
TrueRanker starts at $39/mo and puts one competitor set across rankings, backlink intersection, AI share of voice and audit comparisons. SE Ranking’s Core plan starts at €109/mo with unlimited competitor research and five AI competitive-research domains; Semrush’s SEO plan starts at $139/mo with basic competitor analysis and five websites to monitor. See the table above and our dedicated vs pages for the wider platform picture.
Is there a free trial?
Yes. Start a 14-day free trial with no credit card. Add competitors, read the keyword table and open the intersection shortlist before you commit to a plan.
See who you actually compete with.
Usually a surprise. Add rivals today — rankings, link gaps and AI share of voice use the same set. 14-day trial, no card.