Stop competing with yourself — make the right URL win.

Bug icons appear in the Rank Tracker and in the dedicated Canibalizaciones view.

Keyword cannibalisation happens when two or more pages on your own site rank for the same search query and compete with each other. Signals split across URLs, Google is less sure which page to favour, and the page you want converting often loses to a weaker one — a blog post over a product page, an old guide over the page you rewrote last month.

Every scheduled SERP check looks at which of your URLs appear for each tracked keyword. When two or more of your pages show up for the same query, we flag it. Search Console data sits beside those ranks, so split impressions and clicks reinforce the same signal instead of living in a separate export.

The red bug means you have cannibalisation and your Target URL is not the winner — Google is ranking the wrong page. The blue bug means multiple pages of yours are ranking, but your Target URL is #1 among them (safe dominance). The blue target means your Target URL is ranking and no other page from your domain is competing for that query — strategy working as intended.

A Target URL is the page you intend to rank for a keyword. Without it, every multi-URL overlap looks like a problem. With it, TrueRanker can tell bad conflicts from dominance and show only the cases where the wrong page is winning. Set it from the Top 10 with the crosshair, or paste any URL manually when your preferred page is not ranking yet.

Each conflict is scored High, Medium or Low from the traffic at risk — how much visibility is split, how close the competing positions are, and how important the keyword is — so you prioritise fixes that recover clicks rather than cleaning every overlap on the site.

The right fix depends on intent. Common options: consolidate into one stronger page and 301-redirect the weaker URL, add a canonical to the winner, rewrite one page onto a related but distinct query, or update internal links so the preferred URL gets the signals. TrueRanker recommends one of those actions per conflict. It does not apply redirects or canonicals for you — that still happens on your site — and the next daily check verifies whether the Target URL took the lead.

Yes. Select keywords in the list, open Actions, and choose Add target URL. That is the usual path when a cluster of queries should all land on the same product, category or service page.

Yes. The Cannibalizations filter includes “Target URL is not ranking higher,” which hides blue-bug dominance and clean targets so you only see red conflicts where strategy is failing. Other options cover all cannibalisations, none, Target URL set or not set, and Target URL ranking higher.

Resolved means you shipped a fix and want TrueRanker to verify it on the next check — if the wrong page is still winning, the alert comes back. Intended (whitelist) means the overlap is deliberate: two results on page one can be a strategy, and the conflict should not keep screaming at you as a problem.

On the same cadence as your project’s rank checks. You can run TOP 20 daily, TOP 50 every three days or TOP 100 weekly — so detection is as frequent as the depth you chose, not a one-off crawl.

Any time two or more of your URLs rank for the same keyword, we still flag a red bug. Until you name a winner, every overlap is treated as potentially bad — which is the honest default when intent is unknown.

Semrush documents keyword cannibalization analysis on its Pro+ plan ($299/mo monthly list). Ahrefs’ pricing page does not name a cannibalization feature. TrueRanker includes Target URL intelligence — red, blue and target states, filters, bulk assign and recommended fixes — from the $39 Starter plan, with flat-rate checks and no credit caps.

Yes. The full tool — Target URL logic, filters, severity, recommended fixes and historical charts — is available on the 14-day trial. No credit card required to start.