Three partners obsessed with measuring the truth in Google.
No external investors. No account managers. No corporate bureaucracy. Just SEO specialists building the tracker they wanted to use — and answering your emails themselves.
Our story
TrueRanker started in Spain in 2019, and it started as an SEO problem rather than a business idea. Javi had spent years lifting the organic traffic of high-traffic sites, and the reporting layer under that work was never good enough: the trackers we could afford sampled the SERP, rounded the position, or charged full-suite prices for the one module we actually used. A number you have to re-check by hand before you send it to a client is not a number.
So Sergio built one that did not do any of that, and the first people who paid for it were other SEO specialists — that same year, and they have funded everything since. No pre-seed, no accelerator, no round we are quietly raising. It is also why there are still three of us: the company has only ever been able to spend what it earns, which turns out to be an excellent filter for deciding what to build.
The product grew one asked-for feature at a time, and almost every one of them came out of a support conversation with an agency: rank tracking, then competitor tracking, SEO audits and reporting, then backlink monitoring. Most of our time now goes into AI visibility, because ChatGPT, Perplexity, Gemini and Google’s AI Overviews answer a growing share of the queries our customers used to rank for — and an SEO who cannot show a client what those engines say about them is reporting on half the job. The rule has not changed since 2019: measure what is actually there, and show where the number came from.
How we are funded
We are a completely independent, self-funded, bootstrapped and profitable team of three, running since 2019. No outside investors, no acquisition targets. We choose the subscription business model rather than surveillance capitalism: you pay us, so you are the customer rather than the product — we do not sell your data and we never will.
Subscriptions are the only revenue we have, and they pay for the three of us, the servers and the SERP data. There is nobody to repay and no board to satisfy, so the only pressure on the roadmap comes from customers telling us what is missing. And there is no contract to escape: start on a 14-day trial without a card, cancel from inside the app whenever you like, and annual plans carry a 30-day money-back guarantee. If we stop earning the subscription, you should stop paying it.
How we grow
Word of mouth, mostly — SEO specialists recommending us to other SEO specialists, which is the only endorsement in this industry that means anything. The rest is the writing on our blog and the free tools on this site, both of which exist to be useful to someone who never buys anything.
We have never bought a review or paid for a favourable comparison. Our affiliate programme pays people who already use TrueRanker and say so in public, at a published rate, on the affiliates page — a commission, not an opinion.
Who you are actually buying from
Three co-founders. Everyone here writes code, answers support, or both.
Javier Quevedo
Co-Founder & CEO, SEO Lead
Years spent growing the organic traffic of high-traffic sites before TrueRanker existed, and that experience is what the product is shaped around. Javi sets the direction, leads how we measure Google and the AI answer engines, and still writes the frontend and this website.
Sergio Pérez
Co-Founder, Lead Backend & Infrastructure
Obsessed with accuracy and the data logic underneath it: servers, uptime, and the pipelines behind daily rankings, backlink monitoring and AI-visibility checks. A master’s in CRO is what turned him into an SEO — he reads a position the way a CRO reads a funnel, and a position that is roughly right is not a position.
Rafa Macias
Co-Founder, Product & Strategy
Decides which SEO problems the product will solve and which “cool” features agencies do not actually need. Years of product management and startups across Japan and APAC; leads marketing and strategy, and breaks the tie when a call is hard.
Why a small team is your advantage
The three things a company our size can offer an SEO team that a funded one structurally cannot.
Radical independence
No board, no investors, no roadmap written to make a funding round look good. Our decisions only have to survive one question: does this make the numbers you report more accurate? That is why there are no conflicts of interest to disclose.
Direct founder support
You will never be handed to an account manager who has not read the code. Ask why a position moved and you get an answer from one of the three people who built the tracker — usually the one who owns that part of it.
Small, so we ship
A compact team iterates at a speed large structures cannot match. No performative meetings, no department that needs a feature to justify itself. Tell us a keyword is reporting wrong on a Monday and it is usually a deploy, not a ticket.
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
Want to find out for yourself?
Track your keywords in Google and your citations in ChatGPT, Perplexity, Gemini and Grok. 14-day trial, no credit card.