SEO audit software that benchmarks the SERP, not a checklist.

Project average, monthly audit usage and per-URL Score / SEO / GEO — the same columns as the live hub.

Each audit scores a single URL across more than 80 on-page, technical, performance, link, usability, social and GEO/AI-readiness checks. That includes title and meta tags, headings, word count, canonicals, Schema.org markup, SSL and viewport, TTFB and page size, internal link structure, Open Graph and X Cards, plus GEO signals such as llms.txt, LocalBusiness/Organization/FAQPage schema, hreflang, Google Maps embeds and clickable phone links.

No. TrueRanker SEO Audits are URL-level: you choose the pages that matter and score those, with history per URL. That is different from a site-wide crawler that walks every discoverable path and returns thousands of issues. If you need a one-off snapshot of a single URL with no account, use the free SEO audit tool; the product page is for projects that keep history, compare competitors and share reports.

Enter your URL and up to three competitor URLs. TrueRanker audits all of them and builds a side-by-side matrix: a leaderboard ranked by overall score, pillar scores for On-Page SEO, GEO/AI visibility, Links, Usability, Performance and Social, and a check-by-check table that highlights the winner of each metric — title length, word count, TTFB, schema presence and the rest.

A score out of 100 only tells you how you did in isolation. The leaderboard ranks the URLs in the comparison using a tie-breaking order (global score, then SEO, usability and performance pillars), so you see who wins the competitive set — not just whether you passed an internal checklist.

Search is no longer only ten blue links. The GEO / AI visibility pillar checks whether assistants can read and cite the page: presence of llms.txt, LocalBusiness, Organization and FAQPage schema, correct language and hreflang, plus local signals such as Maps embeds and clickable phone numbers. Those checks sit inside the same audit as classic on-page factors — they are not a separate AI Visibility product.

Yes, inside the GEO category. Audits look for LocalBusiness schema, actionable NAP-style signals, clickable phone links and Google Maps embeds. For ongoing map-pack rank tracking on a geo-grid, use the Local SEO Tracker — that is a different module.

Every audit produces a prioritised fix list split into Errors and Warnings. Severity decides order, so the first items are the ones worth shipping this sprint rather than a dump of every nitpick the crawler could invent.

Yes. Generate a read-only share link for an SEO comparison. Recipients can consult the leaderboard, pillars and matrix without editing your project. If a link should stop working, use Force new URL — the previous address is revoked.

Re-run when you publish or substantially edit a page, after a technical change, or when rankings drop on a URL you care about. For competitive pages, a monthly comparison is a useful cadence so you notice when a rival rewrites title tags, grows word count or adds schema you lack.

The free SEO audit is a one-off check of a single URL — no project history, no competitor matrix and no shareable comparison link. The SEO Audits module inside TrueRanker keeps score history, lets you attach keywords, compare up to three competitors, re-run audits and hand clients a read-only link. Start free if you want a snapshot; use the product when the URL has to be tracked.

Semrush Site Audit is built as a full-site crawl with scheduled recrawls and hundreds of technical issues across the whole domain. TrueRanker scores the specific URLs you choose, emphasises head-to-head comparison against the pages beating you, and includes a GEO/AI pillar in the same report. Entry pricing also differs: TrueRanker Starter is $46.80/mo on the monthly list; Semrush Starter lists at $139/mo.

Alongside the numeric score out of 100, each audit summarises overall health as a grade so non-technical readers can scan the result. The pillar scores and Pending Recommendations still carry the detail a specialist needs to act.

The keyword is optional context for the page you are scoring — the query that URL is supposed to win. It keeps audits organised in the project table and makes competitor comparisons meaningful when you are benchmarking the pages that actually compete for that term.

Yes. Audits count against a monthly allowance on your plan (shown in the product as Audits used this month). Limits vary by plan; check pricing or your account for the allowance on your tier. There is no invented per-plan figure on this page because those numbers are not published in the public pricing table.