Stop analyzing flat lists. Start analyzing clusters.
Stop scrolling flat keyword lists. Tag segments, group by URL, location or device, and read average position for the whole cluster — then save the view for tomorrow morning.
- No grouping
- Keywords
- URLs
- Locations
- Tags
- Device
| Keyword | Location | Position | Change | Tags | Volume |
|---|---|---|---|---|---|
ranktracker alternative /ranktracker-alternative/ | United StatesDesktop | Best position, 1 | Up 4 positions | alternatives | 720 |
accurate rank tracker /seo-rankings-tool/ | United StatesDesktop | Best position, 1 | Up 2 positions | rank tracker | 880 |
seo competitor tracker /seo-competitors-tool/ | United StatesDesktop | 3 | Up 6 positions | competitors | 480 |
free serp checker /free-serp-checker/ | United StatesMobile | 4 | Up 12 positions | rank tracker | 1,300 |
ahrefs alternative cheap /ahrefs-alternative/ | United StatesDesktop | 5 | Down 1 positions | alternatives | 390 |
keyword cannibalization tool /keyword-cannibalization-tool/ | United StatesDesktop | 7 | Up 3 positions | seo audit | 210 |
Trusted worldwide
Trusted by thousands of SEO pros
From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.
Organization for tracked keywords — not a one-shot cluster job
SERP-similarity tools cluster a keyword dump before you track anything. Useful for content planning — a different job. TrueRanker’s Keyword Grouper lives where you already measure rankings: tags, filters, saved views and a Grouping dropdown that collapses the table by URL, Tag, Location or Device.
The history of every keyword stays intact. Grouping only changes how you look at it, so a cluster average never costs you row-level detail.
- Unlimited tags with name and colour
- Group by URL, Tag, Location, Device or Keywords
- Saved views for the filters you re-apply every morning
- Grouping never rewrites historical data
Tag, group, then bookmark the cut
Tags for your taxonomy, grouping for instant aggregates, saved views for the ritual you repeat.
Tags
Build the segments that match how you run the site — categories, campaigns, intent buckets, client deliverables.
- Create tags with name and colour
- Add or remove tags in bulk
- Attach a note to a tag for the whole segment
- Open every keyword that carries a tag
Dynamic grouping
One dropdown collapses thousands of rows into clear categories with rolled-up metrics.
- Group by URL to judge landing-page health
- Group by Tag to compare product lines
- Group by Location or Device for local and mobile gaps
- Read average position, volume, traffic and change
Saved views
Define the filter stack once. Open the same segment tomorrow — and keep the team on the same page.
- Combine position, URL, tag, cannibalization and more
- Save view → one-click tab under the project menu
- Shareable so everyone audits the same cut
- Reset the view when you need the full list again
See the forest, not just the trees
Individual ranks bounce daily. Trends show up when you collapse to a URL or watch a tag’s average position over time.
- No grouping
- Keywords
- URLs
- Locations
- Tags
- Device
| URL | Position | Change | Volume | Traffic |
|---|---|---|---|---|
/free-serp-checker/ 6 Keywords | 4.2 | Up 8 positions | 3,620 | 214 |
/seo-competitors-tool/ 7 Keywords | 6.1 | Up 5 positions | 2,140 | 98 |
/seo-rankings-tool/ 5 Keywords | 3.8 | Up 2 positions | 2,880 | 176 |
/ranktracker-alternative/ 3 Keywords | 2 | Up 4 positions | 1,090 | 88 |
/ 2 Keywords | 9.5 | Down 1 positions | 720 | 22 |
AVG position by tag
Average ranking position — lower is better
- rank tracker18.2
- competitors22.5
- alternatives24.8
- seo audit44.2
From import to a saved cluster view
Four steps from a chaotic keyword dump to a morning view you can open in one click.
Track keywords — tag as you import
Add keywords manually, from CSV or from Search Console. Optionally assign tags on the way in so every new row already belongs to a segment.
Tag in bulk or filter an existing set
Select hundreds of rows and add or remove tags in one action. Rename a tag, change its colour, or open every keyword that carries it.
Group by URL, Tag, Location or Device
Use the Grouping dropdown to collapse the table. Read average position, volume, traffic and change for the whole cluster instead of row by row.
Save the view for tomorrow morning
Combine filters once — Top 10, Mobile, a city, a tag — hit Save view, and open the same segment from the project menu every day. Share it so the team sees the same cut.
The organization layer on your ranks
Everything that turns a tracked list into a segmented SEO workflow — without inventing a separate clustering product.
Unlimited tags
Name and colour as many tags as the project needs — High Priority, Branded, Q4 Campaign — with no cap on how you slice the list.
Bulk actions
Add or remove tags, set a target URL, or delete rows across a selection. Built for lists that outgrew a spreadsheet.
Advanced filters
Position bands, URL contains, cannibalizations, AI Overview presence, keywords up or down, target URL set or not — combine them freely.
Five grouping modes
Switch the table between Keywords, URLs, Locations, Tags and Device. Aggregates update instantly; the underlying history stays intact.
CSV and PDF export
Export the filtered or grouped cut you are looking at — for a client deck or a sheet — without dumping the whole project.
Included in the trial
Unlimited tagging, saved views, dynamic grouping and exports are available on the 14-day free trial. No card required to start.
Teams that already live in the tracker
Real customers who already live in the rank tracker.
“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”
“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”
“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”
“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”
“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
Clustering for planning vs organization for tracking
Different tools share the name. SE Ranking and SpySERP document SERP-overlap clustering for content planning. TrueRanker documents tags, grouping and saved views inside the rank tracker from $39/mo.
| Capability | TrueRanker | SE Ranking | SpySERP |
|---|---|---|---|
| SERP-similarity clustering (content planning) | No — we organize tracked keywords | Yes (URL-overlap clustering) | Yes (soft / moderate clustering) |
| Organize inside the rank tracker | Yes | Not documented as this | Clusters usable in SERP table |
| Group by URL / Tag / Location / Device | Yes | Not documented | Not documented |
| Saved views / filter bookmarks | Yes | Not documented | Not documented |
| Tag performance charts | Yes | Not documented | Not documented |
| Export | CSV + PDF | Not documented on feature page | Excel / Google Sheets |
| Entry price (monthly) | $46.80/mo Starter | From €87.20/mo Core | From $9/mo Pro 5k |
Trends live at the cluster level
One keyword jumping five spots is noise. A tag’s average position sliding for three weeks is a strategy signal — and Group by URL is how you see which landing page is earning that movement.
TrueRanker’s Keyword Grouper exists so that signal is one dropdown and one saved view away, not a spreadsheet rebuild every Monday.
Keyword grouping, answered
Why should I group keywords instead of reading a flat list?
A list of a thousand keywords hides the story. Grouping by Tag or URL shows whether a category or a landing page is rising or falling as a whole — for example Summer Collection pages dropping while Blog posts climb — so you allocate effort to segments, not to single-row noise.
What are Saved Views and how do they save time?
A Saved View stores a filter combination — for example Top 10 + Mobile + New York + a tag — under a name you choose. It appears under the project’s Dashboard menu, so the morning check is one click instead of re-applying the same filters every day. Views are shareable so the team looks at the same cut.
Can I group keywords automatically by URL?
Yes. Choose Group by URL in the Grouping dropdown and TrueRanker collapses every keyword that ranks on the same landing page into one row, with rolled-up average position, volume, traffic and change. That is how you judge page health instead of isolated queries.
Is there a limit to how many tags I can create?
No. You can create unlimited custom tags with their own names and colours — High Priority, Branded, Competitor, Q4 Campaign, or whatever matches your business logic — and assign them one keyword at a time or in bulk.
How does Group by Device help my SEO strategy?
Google still treats mobile and desktop as different surfaces. Grouping by Device shows average visibility on phones versus computers in one switch. A large gap is a signal to prioritise mobile experience before you chase more keywords.
Can I apply bulk actions to multiple keywords?
Yes. Select many rows and add or remove tags, set a target URL, change settings or delete them in one pass. The same selection flow feeds tagging when you are building a new segment.
Does grouping keywords change my historical data?
No. Grouping is a visualisation mode. Every keyword keeps its full history. You can switch between the flat list and any grouped view without losing granularity.
Can I filter by performance metrics before I group?
Yes. Combine advanced filters — position bands such as 11–20 (striking distance), URL contains, cannibalizations, AI Overview presence, keywords up or down, target URL set or not — then group or save the view. Filters and grouping stack.
Can I export grouped or filtered data?
Yes. Export the cut you are looking at to CSV or to a PDF report, so clients see category performance without a dump of every raw keyword.
Is this the same as SERP-similarity keyword clustering?
No. Tools like SE Ranking and SpySERP cluster keyword lists by overlapping Google results to plan which queries share a page before you track them. TrueRanker’s Keyword Grouper organises keywords you already track — with tags, dynamic grouping by URL, Tag, Location or Device, saved views and cluster-level charts. Different job, same “grouper” word in the market.
Can I add tags when I import keywords?
Yes. When you add keywords manually or from CSV, you can assign existing tags in the import flow. CSV supports an optional Tags column so new rows land already segmented.
Is the Keyword Grouper included in the free trial?
Yes. Unlimited tagging, advanced filtering, dynamic grouping, saved views and exports are available during the 14-day free trial. No credit card required to start.
Bring order to your SEO data.
Unlimited tags, dynamic grouping and saved views on every tracked project. 14-day trial, no card.