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Core · Rank Tracking

Accurate Google rank tracking, made simple.

Eleven columns shown by default — 30+ more available via Show/hide columns.

Track Google keywords on a schedule you configure — TOP 20 daily, TOP 50 every three days or TOP 100 weekly — across desktop, mobile and any location down to GPS coordinates. Catch cannibalisation, SERP-feature shifts and competitor moves before they cost you traffic.

app.trueranker.com/projects/acme
TrueRanker SEO158 keywords · 99% updated10 Jul – 10 Aug 2024
Sample keyword rankings table
KeywordLocationPositionLast dayChangeAI OverviewVolumeSnippets
accurate rank tracker
/
United StatesDesktop
1Best position, 1Up 20 positionsUp 20 positions
AI Overview
1 link(s) in AI OverviewBrand
Appears in AI Overview. 1 link(s) in AI Overview. Brand: TrueRanker
720
Featured snippet
seo competitor tracker
/seo-competitors-tool/
AlicanteDesktop
55Up 1 positionsUp 2 positions
AI Overview
Brand
Appears in AI Overview. Brand: TrueRanker
880
People Also Ask
serp checker tool
/free-serp-checker/
United StatesMobile
88Up 10 positionsUp 4 positions880
Image pack
rank tracker
/
EspañaDesktop
1414Up 1 positionsUp 3 positions
AI Overview
1 link(s) in AI OverviewBrand
Appears in AI Overview. 1 link(s) in AI Overview. Brand: TrueRanker
320
AI Overview
de index google search
United StatesDesktop
20+Beyond tracked depthNo data yetNo data yet40

Trusted worldwide

Trusted by thousands of SEO pros

From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.

What a rank tracker does

Rank data you can cite — not guess

A rank tracker records where your pages appear in Google for specific keywords — from the location and device you choose — and stores that history so you can spot trends, measure campaigns and catch problems before traffic moves.

Most tools either sample rankings weekly or read a stripped API response. TrueRanker renders the full SERP with non-personalised settings for your coordinates, so the position you see is the position a real searcher would see.

  • Google-only depth: configurable TOP 20, 50 or 100
  • Desktop and mobile as separate columns
  • Full SERP history from the day you add a keyword
TOP 100
Maximum tracking depth
GPS
Local precision level
2
Device types tracked
Full
History retained
Capabilities

All the tracking features you will actually use

Six areas every serious rank tracker has to get right — and the details that separate a dashboard from a decision.

Precision rank tracking

Monitor keyword performance with non-personalised Google searches from any country, region, city or exact coordinates — desktop and mobile tracked separately.

  • Configurable TOP 20 daily, TOP 50 every three days or TOP 100 weekly
  • Global, national and local rank tracking to GPS coordinates
  • Complete historical data for every keyword from day one

Deep insights beyond ranks

Eight chart tabs — AVG position, Organic visibility, Position overview, AI Overview, Competitors, Impressions, Clicks and CTR — sit above the keyword table. Search Console data cross-references clicks against the exact rank each keyword holds.

  • Keyword distribution by ranking band — new and lost counts included
  • Bands adapt to your depth: 11–20 and 20+ at TOP 20 daily, 11–100 and 100+ at TOP 100 weekly
  • AI Overview presence split into brand mentions and linked citations on every keyword

A workflow you can shape

Stop drowning in rows. Filter by device, location, category or tag, star the keywords that matter, group related terms and set the date range you want to report on.

  • Favorites, grouping and a configurable date range
  • Advanced filters, tags and custom saved views
  • Email alerts when a keyword moves enough to matter

Discover and manage keywords

Find new opportunities with keyword suggestions enriched with search volume, CPC and competition. The Cannibalisation Detector flags when two of your URLs compete for the same query.

  • Keyword suggestions with volume, CPC and competition on import
  • Bulk CSV import and Search Console pull
  • Cannibalisation detection with a recommended fix

Every keyword, in depth

Click any row to open the full picture: position history with competitors overlaid, the stored Google Top 10, a 12-month search trend and the metrics that sit behind the rank.

  • Monitor a competitor or analyse their content from the Top 10
  • 12-month search trend, volume, CPC and competition
  • Keyword tags and a target URL to catch wrong-page rankings

Report and share

Hand a client a live view of the project without giving them your login. Mark what happened on the charts so the next person reading the report knows why a line moved.

  • Shareable read-only project link for clients
  • Dated notes and annotations on ranking charts
  • CSV export on every plan; API on Agency
Location and SERP

Every keyword gets its own location and device

Every keyword can use its own coordinates and device. SERP features are flagged on the same row as the position.

Precision levels

  • GlobalWorldwide
  • CountrySpain
  • RegionCatalonia
  • CityBarcelona
  • Coordinates41.3874, 2.1686

SERP features detected

  • Featured snippetcaptured for your site
  • AI Overviewcaptured for your site
  • People Also Askcaptured for your site
  • Local pack
  • Knowledge panel
  • Image packcaptured for your site
  • Video carousel
Getting started

From zero to tracking in four steps

Most projects are live before the first scheduled refresh. No onboarding call required.

  1. Create a project

    Add your domain and choose the default location and device. Every keyword you add inherits those settings until you override them.

  2. Import your keywords

    Type them in, upload a CSV or pull queries straight from Google Search Console — volume and CPC arrive with every term.

  3. Set tracking depth

    Pick TOP 20 daily, TOP 50 every three days or TOP 100 weekly per project. Need daily TOP 100? Ask us — we have plans for that.

  4. Read the first refresh

    Positions land in the table alongside SERP features, AI Overview presence, cannibalisation flags and competitor moves. The distribution chart breaks keywords into ranking bands that match your configured depth — TOP 1–3, TOP 4–10, the next band up to your limit, and everything beyond — with new and lost counts. History starts the day you add each keyword.

What you get

The boring parts, done properly

Rank tracking is the oldest thing we do and the part we are least willing to get wrong.

Configurable refresh

TOP 20 daily, TOP 50 every three days or TOP 100 weekly — set per project, not one schedule for the whole account.

Desktop and mobile

Both device types tracked separately — because they rank differently.

Local to GPS coordinates

Global, country, region, city or exact coordinates. Bulk-add hundreds of locations.

SERP feature detection

Featured snippets, AI Overviews, People Also Ask, local pack, knowledge panels, image and video carousels — flagged on every keyword.

Cannibalisation alerts

Surfaces when two of your own URLs compete for the same query.

Historical depth

Full position history from day one of the project — graphs, exports and API.

Customizable columns

Eleven columns ship by default — keyword, location, device, position, daily and period change, AI Overview, volume, snippets and URL. Turn on 7-, 30- and 90-day deltas, best and worst position, CPC, competition, GSC clicks, impressions, CTR, tags and more from Show/hide columns.

Search Console integration

Clicks, impressions and CTR beside rank data — one row per keyword, no tab switching.

Email rank alerts

Get notified when a keyword moves enough to matter — up or down.

Tags, saved views and export

Segment keywords your way, reopen filter combinations in one click, export CSV any time. API on Agency.

Keyword-level SERP view

Open any keyword to see the stored Google Top 10, monitor a competitor from the results and run a content analysis — without leaving the rank tracker.

Shareable project links

Send a client a read-only link to the project dashboard — rankings, charts and distribution — without giving them access to your account.

The verdict

From people who actually run SEO for a living.

“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”

Mario Armenta, Founder at Overtracking
Mario Armenta
Founder at Overtracking

“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”

Daniel Peris, CEO at Pickaso
Daniel Peris
CEO at Pickaso

“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”

Fran Murillo, CEO and Founder at Belidera
Fran Murillo
CEO and Founder at Belidera

“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”

Ovidiu Stoica, SEO Specialist with iGaming Expertise
Ovidiu Stoica
SEO Specialist with iGaming Expertise

“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”

Ramón López, CEO at misterwhite.es
Ramón López
CEO at misterwhite.es

“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”

Lucio Lara, Co-Founder & Head of SEO, Agence Onze
Lucio Lara
Co-Founder & Head of SEO, Agence Onze
How we compare

TrueRanker vs Semrush and Ahrefs on rank tracking

Rank tracking only — not the full platform. For the complete picture, see our dedicated comparison pages.

TrueRanker rank tracker compared with Semrush and Ahrefs
CapabilityTrueRankerSemrushAhrefs
Entry price for rank tracking$39/mo$139.95/mo$129/mo
Cannibalisation detection IncludedLimitedLimited
Configurable tracking depth (TOP 20 / 50 / 100) IncludedFixed by plan tierWeekly default; daily add-on
Local tracking to GPS coordinates IncludedCity levelCountry to ZIP code
Desktop and mobile tracked separately Included Included Included
SERP feature detection (snippets, AI Overviews, local pack…) Included Included Included
Google Search Console integration Included Included Included
Competitor tracking per projectStarter 3, Pro 15, Agency unlimitedLimited by planUp to 10
Email alerts on rank changes Included Included Included
Complete ranking history from day one Included Included Included
CSV export and API accessCSV all plans; API on AgencyBusiness tier for APIEnterprise add-on for API
Credit or usage caps on rank checksNone — flat rateReport and row limitsHard caps on reports and rows
Google only, on purpose

We track one engine deeply rather than ten engines thinly.

Google still drives the vast majority of search traffic. TrueRanker goes deep on it: configurable tracking depth, GPS-level local data, full SERP rendering and Search Console clicks beside every position — without spreading your budget across engines your audience does not use.

That depth includes AI Overviews inside Google — not as a separate product, but as part of the SERP we render. Every keyword shows whether an AI Overview is present, whether your brand is named in it and whether a link to your site appears — two signals that often diverge.

Related

FAQ

Rank tracking, answered

What is a rank tracker?

A rank tracker is SEO software that records where your pages appear in search results for specific keywords over time. Instead of searching Google manually every day, it automates the check from your chosen location and device, stores the position history and flags SERP-feature changes, competitor moves and cannibalisation before they cost you traffic.

How accurate are the ranking positions?

Positions reflect what a real user on that device in that location would see. We run non-personalised searches for the coordinates you choose and render the full SERP — not a stripped API response — so the rank you read is the rank on the page.

How often are rankings updated?

You configure it per project: TOP 20 daily, TOP 50 every three days or TOP 100 weekly. Desktop and mobile are tracked separately. Daily TOP 100 is available on special plans — contact us if you need it.

Can I track local rankings by city or postcode?

Yes — down to city, postcode or precise GPS coordinates. Every keyword can have its own location and device combination, and you can bulk-add hundreds of locations.

Does it include SERP features like AI Overviews?

Yes. We flag featured snippets, AI Overviews, People Also Ask, local pack, knowledge panels, image packs and video carousels on every tracked keyword.

What is the difference between a rank tracker and Google Search Console?

Search Console shows aggregate clicks and impressions across all queries — it is a traffic tool, not a rank tracker. It does not let you monitor specific keywords by location, compare against competitors, store SERP snapshots or track desktop and mobile separately. TrueRanker fills those gaps and shows GSC clicks beside the exact position each keyword holds.

Why does TrueRanker track Google only?

Google is where the vast majority of search traffic still originates. Rather than spread checks thin across a dozen engines, we go deep on one: configurable depth, GPS-level local tracking, full SERP rendering and feature detection on every keyword.

How long do you store historical data?

From the moment you add a keyword until you remove it. Every position check is kept — graphs, exports and API access included — so you can measure the real impact of a campaign months later.

Can I export my keyword data? Is there an API?

Yes. Export any project to CSV at any time. The Agency plan includes API access for programmatic pulls of positions, SERP features and history.

How do I add keywords to a project in bulk?

Three ways: type them in, upload a CSV or connect Google Search Console and import queries directly. Volume and CPC enrich every term on import.

How does this compare to Semrush or Ahrefs?

The same core rank-tracking use case at a fraction of the price — configurable tracking depth, GPS-level local data, Search Console beside every position and no credit caps. See the comparison table above or our dedicated vs pages for the full picture.

What do I see when I click on a keyword?

A keyword detail view with the full position history — optionally overlaid with competitors — the stored Google Top 10 for that query, a 12-month search trend chart, volume, CPC and competition, your tags and the target URL you expect to rank. From the Top 10 you can monitor a competitor or run a content analysis on their page.

How does the keyword distribution report work?

Keywords are grouped into four bands: TOP 1–3, TOP 4–10, the next band up to your configured tracking depth, and everything beyond it — plus new and lost counts for the period. The bands adapt to your depth setting: with TOP 20 daily they read 11–20 and 20+; with TOP 100 weekly they read 11–100 and 100+.

Can I share rankings with a client?

Yes. Every project can generate a share link that shows the live dashboard — positions, charts and distribution — in read-only mode. The client sees the data without logging into your account or editing anything.

How do I know if Google is ranking the wrong page?

Set a target URL on any keyword. TrueRanker compares it to the URL actually ranking in Google and flags mismatches — the same signal the Cannibalisation Detector uses when two of your own pages compete for one query.

Can I annotate the ranking charts?

Yes. Add dated notes directly on the performance charts — a migration, a content update, an algorithm refresh — so you can correlate a position move with the change that caused it months later.

Start tracking on your schedule.

Add keywords today — the first refresh lands on the cadence you chose. 14-day trial, no card.

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