Free SEO comparison tool
Put your page and up to three competitors side by side and see all 80+ SEO factors in one matrix — who wins each pillar, who has the fewest critical errors, and precisely where the gap between you is.
Compare competitors
Compare the SEO scores of up to four URLs side by side.
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Trusted by thousands of SEO pros
From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.
How to compare your SEO against competitors in three steps
Two URLs minimum, four maximum. No account, no card.
Add your URL and theirs
Start with your page and the one currently outranking you. Add a third and fourth if several competitors sit above you — comparing against one rival can mislead you if that rival is the outlier.
Add the keyword you are both chasing
Optional, but this is the tool where it earns its place. With a keyword the matrix also shows who has matched the term better in the title, H1, meta description and alt text, and who has overdone it.
Read the matrix and the leaderboard
Every metric is a row, every URL a column, and the differences are what you are looking for. The leaderboard ranks the URLs by global score so you can see the size of the gap at a glance.
What the comparison shows you
One matrix, up to four URLs, and six ways to read it.
Side-by-side matrix
Every one of the 80+ metrics as a row, every URL as a column. Reading down a column tells you about one page; reading across a row tells you where you are losing, which is the reason to use this instead of four separate audits.
Pillar radar
The same data collapsed to five axes — on-page, performance, usability, links and GEO. Useful for the shape rather than the detail: it shows immediately whether you are behind everywhere or just on one thing.
Global score and leaderboard
A single 0–100 figure per URL and a ranking of all of them. A three-point gap is noise; a thirty-point gap tells you the problem is structural rather than a matter of tweaking a title tag.
Keyword battle
How each page uses the target term across title, H1, meta description and image alt text — including over-optimisation, which is when repetition passes the point of usefulness and becomes a signal of its own.
Error and warning counts
The number of critical errors and warnings per URL. If a competitor outranks you with more errors than you have, the difference is not technical, and no amount of technical work will close it.
AI and GEO readiness
Whether each page can be read by AI answer engines: structured data, llms.txt, hreflang, and content reachable without JavaScript. This is the pillar where the gaps are usually widest, because almost nobody is optimising for it yet.
The interesting rows are the ones where you disagree
A comparison where everyone passes tells you nothing. The value is in the rows where your column says fail and theirs says pass, because that is a specific, testable hypothesis about why they are above you.
Sometimes the answer is that there is no technical difference at all — and finding that out early saves you a month of work on the wrong thing.
- Find the rows where you fail and they pass
- Check whether the gap is on one pillar or spread across all five
- Compare error counts before assuming the problem is technical
- Re-run after the fixes to confirm the gap actually closed
When the matrix says the problem is not technical
- They have more referring domains than you — check the backlink tool
- Their content covers the topic more completely
- They match the search intent and you match the keyword
The sharpest thing you can put in front of a prospect
A side-by-side against the competitor they already worry about is more persuasive than any deck, because it is specific and they can check it themselves. It also frames the engagement in terms of a measurable gap rather than a vague promise.
Share it as a public link and, on a paid plan, with your own branding on it.
- Up to four URLs, so the prospect and their whole competitive set
- A public link, no login for the client
- White-label branding on paid plans
- Re-run at the end of the engagement as the proof of work
How to run the pitch
- Their page, plus the three ranking above it
- The keyword they say they care about most
- Lead with the rows where they are the only failure
Trusted by agencies that pitch with data
“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”
“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”
“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”
“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”
“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
SEO comparison, answered
Limits, scoring, and how to read a result.
How many URLs can I compare at once?
Between two and four. Two is enough to answer "why do they beat me"; four lets you compare against a whole competitive set and spot what all of them do that you do not.
Do I need to enter a target keyword?
No, but on this tool it is worth it. Without one you get a technical comparison. With one you also get the keyword battle — who has matched the term better across the title, H1, meta description and alt text, and who has over-optimised for it.
What does the comparison analyse?
More than 80 metrics across five pillars: on-page optimisation, technical health and performance, usability, link architecture, and AI or GEO readiness. Each URL is scored on all of them and the results are shown as one matrix.
How is the global score calculated?
It aggregates every individual check, weighted by how strongly each factor influences rankings. Its real use is comparative rather than absolute: the gap between two URLs is meaningful, a single score in isolation less so.
What if I score higher but still rank lower?
That is a genuinely useful result — it means the difference is not on the page. The usual causes are backlinks and content depth. Run the free backlink checker on both domains next; a large gap in referring domains usually explains it.
Can I compare pages on the same domain?
Yes. It is a good way to find out why one of your own articles outperforms another, and it is often more instructive than a competitor comparison because everything else about the two pages is held constant.
Is this competitor comparison tool really free?
Yes, with a daily limit per visitor. A free account raises it. No credit card is involved.
Should I use this or the free SEO audit?
Use the audit when you want the full prioritised fix list for one page. Use the comparison when the question is relative — why is this other page above mine. The comparison shows the differences; the audit shows the whole diagnosis.
Close the gap, then keep watching it
Track your positions and your competitors’ side by side, daily. 14-day trial, no card.