Organic and Local Pack, from the place you care about.
Choose the town, city or coordinates that matter, then see organic position and Local Pack position on the same keyword row — verified with stored SERP snapshots.
| Keyword | Location | Position | Change | Local Pack |
|---|---|---|---|---|
physiotherapy clinic /physiotherapy/ | El CampelloMobile | 1Best position, 1 | Up 2 positions | Local Pack position 1 |
dentist near me /dental/ | AlicanteMobile | 44 | Up 1 positions | Local Pack position 2 |
family lawyer /law/ | BenidormDesktop | 33 | Up 5 positions | Local Pack position 3 |
italian restaurant /menu/ | ValenciaMobile | 88 | Down 1 positions | Not in the Local Pack |
emergency plumber /plumbing/ | 03560Desktop | 22 | Up 7 positions | Local Pack position 1 |
Trusted worldwide
Trusted by thousands of SEO pros
From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.
The pack and the blue links are not the same ranking
A single “local ranking” mixes places where you own the pack with places where you only rank in the blue links — and the average hides both. Organic position and Local Pack position answer different questions.
TrueRanker measures them separately from the location you choose, so you know whether the problem is the listing, the page, or the town you are checking from.
- Location per keyword — town, postcode or GPS
- Bulk-add locations when you cover many places
- Organic and Local Pack on the same row
- SERP snapshot to verify who is in the pack
Precision levels
- CountrySpain
- RegionValencian Community
- CityAlicante
- Town / postcodeEl Campello · 03560
- Coordinates38.4289, -0.3977
Location, pack and SERP in one grid
Three jobs the local rank checker is built for — without a separate Maps subscription.
Any location granularity
Country down to GPS. Override per keyword when one project covers many towns.
- Country, region, city, town and postcode
- Exact coordinates when a pin matters
- Bulk-add hundreds of locations
Organic beside Local Pack
Two ranks, one row. See when you win the pack but lose the click — or rank organically with no listing in the three-pack.
- Dedicated Local Pack position number
- Empty cell when you are not in the pack
- Organic change tracked on every refresh
Real SERPs and competitors
Stored results pages and competitor tracking in the same project — so local reporting does not live in a second tool.
- SERP snapshot per check
- Competitors in the same project
- Desktop and mobile tracked apart
From zero to local tracking in four steps
Most local projects are live before the first scheduled refresh.
Create a project
Add the domain you want to rank and set a default location and device. Every keyword inherits those settings until you override them.
Choose your locations
Pick the towns, cities, postcodes or GPS coordinates that matter — one default for the project, or a different location on each keyword. Bulk-add when you cover many places.
Add the keywords locals search
Type them in, upload a CSV or import queries from Google Search Console. Volume and CPC arrive with every term.
Read organic and Local Pack together
After the first refresh, each row shows organic position, organic change and Local Pack position from that location. Open the stored SERP snapshot any time you need to verify the pack.
The local pieces, done properly
Local Pack tracking is part of the rank tracker — not a bolt-on with its own credit meter.
Configurable refresh
TOP 20 daily, TOP 50 every three days or TOP 100 weekly — set per project, the same schedules as the rest of the rank tracker.
Desktop and mobile
Track both devices separately. Local pack and organic ranks often diverge by device.
Town to GPS
Country, region, city, town, postcode or exact coordinates. Bulk-add hundreds of locations.
Local Pack position column
A dedicated rank for the Google Local Pack on every keyword — not only a flag that the pack appeared.
Full history from day one
Every refresh stores organic and Local Pack positions, so you can see when you entered, left or moved inside the pack.
SERP snapshots
Open the stored Google results for any check and confirm the Local Pack with your own eyes.
Competitor tracking
Follow competitors in the same project and see how their organic and local presence moves beside yours.
Filters, tags and CSV
Segment by location, device or tag and export any project to CSV whenever you need a report.
Shareable project links
Send a client a read-only view of rankings without giving them access to your account.
From people who actually run SEO for a living.
“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”
“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”
“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”
“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”
“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
“I’ve been using TrueRanker since August on my own blog. What I value most is that it tells me every day what has happened with what I’ve already published, and the GEO score of the audits showed me that no Google AI summary was citing me. In my own language, with support close by, and a trial without a card to check it before paying.”
TrueRanker vs Semrush and Ahrefs on local rankings
Local rank tracking inside the SERP — not a full-platform scorecard. For the complete picture, see the dedicated comparison pages.
| Capability | TrueRanker | Semrush | Ahrefs |
|---|---|---|---|
| Entry price for rank tracking | $39/mo | $139.95/mo | $129/mo |
| Local tracking to town / postcode / GPS | Included | City level | Country to ZIP code |
| Dedicated Local Pack position column | Included | Map Rank Tracker (separate product) | Not documented |
| Organic + Local Pack on the same keyword row | Included | Not documented | Not documented |
| Desktop and mobile tracked separately | Included | Included | Included |
| Configurable tracking depth (TOP 20 / 50 / 100) | Included | Fixed by plan tier | Weekly default; daily add-on |
| Competitor tracking per project | Starter 3, Pro 15, Agency unlimited | Limited by plan | Up to 10 |
| SERP snapshots to verify the pack | Included | Included | Included |
| Credit or usage caps on rank checks | None — flat rate | Report and row limits | Hard caps on reports and rows |
Know if you are in the Local Pack from the town that actually sends you customers.
You do not need a separate Maps grid product to answer the question local SEO asks every week: from this town, on this query, are we in the pack — and where do we rank in the blue links? TrueRanker answers both on the same keyword row, from the location you choose, with a SERP snapshot when you need proof.
Grid-style tracking across Google Maps pins is a different product. It is not what ships here today; when it does, it will get its own page. This one stays honest about the Local Pack inside the SERP.
Local rank tracking, answered
What is Local Pack position versus organic position?
Organic position is where your page ranks in the blue-link results. Local Pack position is where your Google Business Profile appears in the map-and-listings block Google often shows above or beside those links for local queries. They are two different rankings from the same search. TrueRanker records both on the same keyword row so you can see when you rank well organically but sit outside the pack — or the reverse.
How do I track rankings at town or city level?
When you create a project or add a keyword, choose the location Google should pretend to search from: country, region, city, town, postcode or precise GPS coordinates. Every keyword can use its own location and device. Bulk-add when you need the same terms across many places.
What if I am not in the Local Pack for a keyword?
The Local Pack cell stays empty. That is deliberate: an empty cell means your business was not in the pack for that check from that location, not that the data is missing. When you enter the pack on a later refresh, the position number appears.
Is this the same as a Map Rank Tracker or geo-grid tool?
No. Map rank trackers and geo-grids place many pins on Google Maps and rank your Business Profile from each pin. TrueRanker measures Local Pack position inside the Google SERP from the town, city or coordinates you choose — alongside organic position on the same row. A Maps grid product is a different capability and is not what this page sells today.
Can I track desktop and mobile separately?
Yes. Desktop and mobile are tracked as separate checks because organic and Local Pack results often differ by device. Set a default on the project and override it per keyword when you need to.
How often are local rankings updated?
You configure it per project: TOP 20 daily, TOP 50 every three days or TOP 100 weekly — the same schedules as the rest of the rank tracker. Each refresh stores both organic and Local Pack positions for every keyword.
Can I verify the Local Pack with a SERP snapshot?
Yes. Every check stores the Google results page from that location and device. Open the snapshot to confirm who sits in the Local Pack and where your listing appears, without running a manual search.
Can I track competitors for the same local keywords?
Yes. Add competitors to the project and follow how their organic positions move beside yours. Use the SERP snapshot when you need to see who occupies the Local Pack on a given check.
Is Local Pack tracking included on every plan?
Yes. The Local Pack position column is part of the rank tracker on every TrueRanker plan — including Starter. There is no separate local-SEO add-on and no per-check credit for reading the pack.
How is this different from Google Search Console?
Search Console shows aggregate clicks and impressions. It does not let you pick a town, store Local Pack position, compare organic and pack on the same keyword, keep SERP snapshots or track desktop and mobile separately. TrueRanker fills those gaps while still showing GSC clicks beside rank data when you connect the property.
Can each keyword use a different location?
Yes. Set a project default, then override location and device on any keyword. Bulk-add is available when you need the same list of terms across many towns or postcodes.
How accurate are the positions?
Positions reflect what a real user on that device in that location would see. We run non-personalised searches for the coordinates you choose and render the full SERP — not a stripped API response — so the organic rank and Local Pack rank you read are the ranks on the page.
Do you store Local Pack history over time?
Yes. Every refresh stores the Local Pack position alongside organic rank, so you can see when you entered the pack, left it or moved inside it. The day-to-day change column in the table is the organic movement; pack history lives with each stored check.
Does every keyword show a Local Pack?
No. Google only shows a Local Pack on queries it treats as local. When the pack is absent, or your business is not in it, the Local Pack cell is empty. Organic position is still recorded for that keyword.
See organic and Local Pack from your town.
Add one location and your keywords — the first refresh lands on the cadence you chose. 14-day trial, no card.