Free SEO audit and AI visibility tool
Enter a URL and get a scored audit of more than 80 technical and on-page factors, plus a check of whether AI engines can read the page — with every problem sorted into what will hurt you now and what can wait.
Free SEO Audit
Enter a page and get a scored technical, on-page and AI-readability report.
Trusted worldwide
Trusted by thousands of SEO pros
From solo consultants to global agencies — teams choose TrueRanker to unify SEO and AI-search visibility.
How to run a free SEO audit in three steps
The crawler reads your page the way Google and the AI bots do, then reports what it found. No account needed.
Enter the page URL
Any public page. Start with the one you most want to rank — a homepage tells you about the site, a specific page tells you why that page is stuck.
Add a target keyword, optionally
Skip it and the audit is purely technical. Add one and it also checks whether your title, H1, meta description and image alt text actually match the term, and flags over-optimisation if they match it too hard.
Work down the prioritised list
You get a global score, a breakdown across five pillars, and every issue split into critical errors and warnings, each with the fix written out.
The five pillars, and what sits under each
More than 80 individual data points. These are the groups they fall into and why each one moves rankings.
On-page and keyword use
Title length, H1 presence and uniqueness, meta description, heading hierarchy and image alt text. Also over-optimisation: repeating a keyword past the point of usefulness is itself a problem, not extra credit.
Technical health
HTTP status codes, canonical tags, SSL configuration, robots directives and indexability. This pillar answers one question — can a search engine reach this page and is it allowed to keep it?
Performance
Time to first byte, page weight and render-blocking resources. TTFB is how long the server takes to send the first byte of the response, and it is the part of page speed that hosting decisions control rather than front-end ones.
Link architecture
Internal and external link counts, and broken links returning 404. Internal linking is how authority moves around your own site and how crawlers discover pages — an orphan page with no internal links is close to invisible.
Generative Engine Optimization
Whether AI engines can read the page: llms.txt, structured data, hreflang and content reachable without JavaScript. Google renders JavaScript; most AI crawlers do not, so a page can rank well and still be unquotable.
Prioritised recommendations
Every issue is labelled critical or warning and written as an instruction rather than a diagnosis. A critical error is costing you rankings today; a warning is worth fixing next time you touch the page.
A list of 80 problems is not an action plan
Most audit tools hand you a wall of red and leave the triage to you, which is how audits end up in a folder nobody opens. The useful question is not what is wrong — it is what to fix first.
Every finding here is sorted into critical errors and warnings, and every one comes with the specific change to make rather than a description of the symptom.
- Critical errors first: missing H1s, broken links, blocked pages
- Warnings second: the things worth fixing next time you are in there
- Each item written as an instruction, not a diagnosis
- A global score to re-run against after the work
What usually turns out to be critical
- A noindex tag left behind after a staging deploy
- Two pages competing for the same keyword
- A page with no H1, or with four of them
- Internal links pointing at URLs that now 404
The audit is the pitch
A scored audit of a prospect’s site is the most direct sales document in this business: it is specific, it is about them, and it is verifiable. Run it before the call.
Share it as an interactive public link rather than a PDF nobody opens, and on a paid plan it carries your branding instead of ours.
- Interactive public links, no client login required
- Zero TrueRanker branding on paid plans
- Export the underlying data when you need it in your own deck
- Re-run after the engagement to show the delta
Why a link beats a PDF
- It stays current when you re-run the audit
- It works on a phone, which is where it gets opened
- You can see that it was actually read
Trusted by the people who have to fix what the audit finds
“With TrueRanker, I manage the SEO for my projects. It’s an essential tool for daily monitoring the impact of our On-Page changes and link-building strategies. ✌🏼”
“I don’t know how I lived without TrueRanker. It has become my daily SEO rank tracker for all my projects and Chrome extensions — something no other tool can do. I highly recommend it!”
“TrueRanker is a top tool that I use with clients and my own projects because what is not measured is not improved.”
“The best tool for tracking, most friendly support and opened for changes and improvments. You can generate something from here… and what I said is really true.”
“I started using TrueRanker in 2022 for keyword tracking, and today it’s one of my main SEO tools. It accurately handles rankings, competitor tracking, SEO audits, and AI visibility, replacing more expensive alternatives. Plus, their customer support is excellent. Highly recommended!”
“We benchmark keyword tracking tools regularly, and for over three years, TrueRanker has been our SEO agency’s top choice. Its intuitive interface, scalable plans, and responsive support offer everything we need to monitor client rankings accurately.”
Free SEO Audit, answered
Scope, limits, and what the score is worth.
What does the free SEO audit check?
More than 80 data points across five pillars: on-page and keyword usage, technical health, performance, link architecture, and Generative Engine Optimization. Each one is reported as a pass, a warning or a critical error, with the fix written out.
What is Generative Engine Optimization?
GEO is the practice of making a page readable and quotable by AI answer engines like ChatGPT, Claude, Gemini and Perplexity. It overlaps with SEO but is not the same: most AI crawlers do not execute JavaScript, so a page can rank perfectly well on Google and still be invisible to them.
Do I have to enter a target keyword?
No, it is optional. Without one you get the full technical and structural audit. With one you also get keyword-match analysis across the title, H1, meta description and image alt text — plus a warning if the page is over-optimised for it.
Is the audit really free?
Yes, with a daily limit per visitor. A free account raises the limit. Nothing on this page requires a credit card.
How long does the analysis take?
Seconds for a typical page. The crawler fetches the URL once and runs every check against that single response, so it does not hammer your server.
How do I fix the errors it finds?
Each finding includes the specific change to make, written as an instruction. Work top-down: critical errors are costing you rankings now, warnings can wait for the next time you edit the page.
Does it help with local SEO?
Yes, in part. It checks the signals that live on the page — structured data including LocalBusiness, a postal address in the HTML, embedded maps and clickable phone links. It cannot see your Google Business Profile, which is the other half of local SEO.
Can I audit a competitor’s page?
Yes. Any public URL works. If you want a direct side-by-side rather than two separate reports, the free SEO comparison tool puts up to four URLs in one matrix.
Can I share the report with a client?
Yes. Every audit gets a public link that needs no account, plus PDF export. Paid plans replace our branding with yours.
Fix the errors, then watch the rankings move
Track up to 100 keywords daily and see whether the work paid off. 14-day trial, no card.