Free SEO tools
Six tools that run without an account: audit a page against 80+ factors, compare yourself with up to three competitors, check your brand’s AI visibility with suggested prompts, score whether AI engines can read your site, look up a live Google position, or analyse any domain’s backlinks.
Every free tool TrueRanker offers
All six are free to use without an account. A free account raises the daily limits; nothing here asks for a card.
Free SEO Audit
Audit any URL against more than 80 technical, on-page, performance, link and AI-readability factors, and get the problems sorted into critical errors and warnings.
Open the toolUp to 4 URLsFree SEO Comparison
Put up to four URLs side by side in one matrix and see exactly which factors your competitors are winning on, and by how much.
Open the toolPromptsFree AI Visibility Checker
Paste a URL and get suggested prompts for your brand in AI search — then track mentions, citations and share of voice in TrueRanker.
Open the toolGEOAI Content Visibility Checker
Score how readable a page is to ChatGPT, Claude, Gemini and Perplexity — whether LLMs can reach your content and understand what it says.
Open the toolLive dataFree SERP Checker
Look up where a domain ranks in Google for one keyword in one location, live rather than cached, with the full top 100 results behind it.
Open the toolAny domainFree Backlink Checker
Analyse any domain’s link profile: total backlinks, referring domains, Domain Rank, spam scores and the dofollow to nofollow split.
Open the toolWhat free means here
The honest version, including the limits.
No account for any of them
Every tool on this page runs from the form on that page. A free account raises the daily limits and keeps a history of what you have run, but nothing requires one to get a result.
No credit card, ever
None of the six asks for payment details at any point. The paid product exists and we would like you to try it, but that is a separate decision and a separate page.
Daily limits, not trial clocks
Each tool caps how many reports one visitor can run per day. The limit resets; it is not a countdown that expires. That is what keeps the tools free rather than free-for-a-fortnight.
Real data, not samples
The reports come from the same crawlers and the same index the paid product uses. A free audit is not a reduced version of the real one — it is the real one, run once.
Works on any domain
Nothing here requires you to own or verify the site you are checking. That is what makes competitor research possible: their technical setup and their backlinks are public information.
Shareable results
Reports get a public link that needs no login, and a PDF export. On a paid plan those reports carry your branding instead of ours, which is the feature agencies actually buy.
Free SEO tools, answered
What is free, what is limited, and which tool to reach for.
Are these SEO tools really free?
Yes. All six run without an account and without a credit card, subject to a daily limit per visitor. A free TrueRanker account raises those limits.
Which tool should I start with?
Start with the free SEO audit if you want to know what is wrong with your own page, or the free SEO comparison if you already know a competitor is beating you and want to see why. Use the AI Visibility Checker when you want prompts and brand coverage in AI search, or the AI Content Checker when the question is whether engines can read your page at all.
Do I need to own the website I am checking?
No. None of the six requires verification, because they all work from publicly available data — the page as a crawler sees it, and the backlinks pointing at a domain. That is what makes them useful for competitor research.
What is the difference between the two AI tools and the SEO audit?
The audit covers all five pillars including AI readability. The AI Content Checker goes deeper on that GEO pillar alone — llms.txt, structured data, language annotations, local signals and JavaScript-hidden content. The Free AI Visibility Checker is different again: it suggests prompts for your brand in AI search and is the door into tracking mentions, citations and share of voice.
Is the data the same as the paid product?
Yes. The free tools run the same crawlers against the same index. What the paid plans add is repetition and history: daily automatic checks, tracking over time, monitoring, alerts and white-label reports.
Can I use these tools for client work?
Yes. Every report has a public link you can send without asking a client to sign up. If you need the report to carry your own branding rather than TrueRanker’s, that is a paid plan feature.
Free tools answer one question. TrueRanker watches them all.
Rank tracking, backlinks and AI visibility in one place. 14-day trial, no card.