Cookies policy
Information in compliance with personal data protection regulations
This website is operated by TrueRanker S.L. (CIF B19338987), Calle Espiga, 13, 03630 Sax, Alicante/Alacant, Spain. Contact: hello@trueranker.com · +34 966 41 07 75.
What are cookies and what do we use them for?
A cookie or computer cookie is a small file of information that is saved in your browser every time you visit our website.
The usefulness of cookies is to keep the history of your activity on our website, so that when you visit it again, it can identify and configure its content based on your browsing habits, identity and preferences.
A cookie is harmless, does not contain malicious or malicious code (e.g. viruses, Trojans, worms, etc.) that may damage your terminal (computer, smartphone, tablet, etc.), but it does have some impact on your right to protection of your data, as it collects certain information concerning your person (browsing habits, identity, preferences, etc.).
What information does a cookie store?
Cookies do not usually collect special categories of personal data (sensitive data). The data they save is of a technical nature, personal preferences, personalization of contents…
What kind of cookies exist?
In general, there are five types of cookies:
- Technical cookies: They are the most basic cookies. They allow the user to navigate through a web page, platform or application and use the different options or services that exist, such as, for example, control traffic and data communication, identify the session, access parts of restricted access, remember the elements that make up an order, make the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for the dissemination of videos or sound or share content through social networks.
- Personalization cookies: They are those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the user’s terminal such as the language, the type of browser through which the service is accessed, the regional settings from where you access the service…
- Analysis cookies: They are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the usage data made by the users of the service.
- Advertising cookies: They are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the person in charge has included in a web page, application or platform from which he provides the requested service based on criteria such as content edited or the frequency at which the ads are displayed.
- Behavioral advertising cookies: They are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the person in charge has included in a web page, application or platform from which he provides the requested service. These cookies store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows developing a specific profile to display advertising based on it.
What are own and third-party cookies?
- Own cookies: Own cookies are those that are generated and managed by the person responsible for providing the service requested by the user.
- Third-party cookies: Are those that are generated by entities other than the person responsible (services or external providers, such as Google).
What type of cookies does our website save?
This marketing site is a static Astro build. A bottom banner lets you accept or decline non-essential cookies; the rest of the site works either way, and you can change the choice later from “Cookie settings” in the footer. The table lists the storage and third-party requests that apply.
| Name | Purpose | Expiration |
|---|---|---|
| tr-theme | Stores your light or dark theme choice in the browser’s localStorage (not an HTTP cookie), so the preferred theme can be applied before the page paints. | Until cleared |
| tr-consent | Stores whether you accepted all cookies or declined non-essential ones, also in localStorage, so the banner does not return on every visit. | Until cleared |
| affiliateFromId | First-party cookie: remembers an affiliate id from the URL so signup on app.trueranker.com can credit the referrer. | 14 days |
| referrer | First-party cookie: stores the external page that sent you here (or “direct”) and forwards it to the app on signup. | 14 days |
| gclid_true | First-party cookie: stores a Google Click Identifier from paid ads so conversions can be attributed after signup. | 90 days |
| Crisp | Loads the live-chat widget from client.crisp.chat on every page. Crisp sets its own third-party cookies to keep the conversation. | Set by Crisp |
| Google Tag Manager / GA4 | Loaded only if you accept all cookies. GTM container GTM-PMX9BSL runs Google Analytics 4. Typical cookies include _ga and _gid. | Set by Google, only after accept |
| Cloudflare Turnstile | On the free-tool forms only: a captcha that proves the submitter is human. Cloudflare may receive your IP as part of that check. | N/A (network request) |
| Google Fonts | Loads Inter, Space Grotesk and JetBrains Mono from fonts.googleapis.com / fonts.gstatic.com. Google may receive your IP address as part of that request. | N/A (network request) |
| get.geojs.io | On the free SERP checker only: a best-effort country lookup used to pre-select the search location. Your IP may reach that third party when the tool page loads. | N/A (network request) |
| OpenStreetMap tiles | On the free SERP checker only, after a check has run: map tiles framed behind a blur in the locked location teaser. Not requested on other pages. | N/A (network request) |
We set no advertising cookies of our own. Analytics cookies (GTM / GA4) run only after you accept them in the banner. Payment providers (Stripe, PayPal, Google Pay) process card details on their own sites when you check out in the TrueRanker app; see the Terms of Service for those flows.
What can I do with cookies?
Cookies can be deleted, accepted or blocked, as desired, for this you should only conveniently configure the web browser.
At any time, you can prevent the installation of cookies (blocking) on your computer through the corresponding option of your browser, but in that case we will not be able to ensure the proper functioning of the different functionalities of our website.
Below, we provide the links for the management and blocking of cookies depending on the browser you use:
You can also delete the cookies you have saved in your browser by going to its configuration options. To change this site’s cookie choice, use “Cookie settings” in the footer, which reopens the banner. To clear the theme preference, remove the tr-theme key from localStorage or clear site data for trueranker.com.