Keywords are fundamental elements for web positioning as they allow the content offered to be associated with the user search intention Google uses keywords to classify websites in its ranking and to be able to optimally display them to users on its SERPs or results pages.
Within the different types of keywords, long-tail keywords are very interesting since they require less time and effort to rank for them.
What is a long-tail keyword?
A long-tail keyword is a keyword made up of different terms and which usually matches a phrase (often in the form of a question). Keywords allow Google to better know what the user’s search intention is, showing better-optimized results to show what they really need.
The main characteristics of long-tail keywords are:
- Composed of multiple terms (more than 3 generally).
- They generate less traffic than generic keywords.
- The competition to rank is much lower (fewer sites compete for them).
Example of a long-tail keyword
Let’s look at some examples of long-tail keywords to better understand what this term refers to.
- “ Find a cheap second-hand car in Madrid “. Much more specific than the keyword “second-hand car “.
- “ What are the best mobile phones of 2021 “. It will be easier to position yourself with this long-tail keyword than with “ best mobile phones “
What are the benefits of using long-tail keywords?
It should be taken into account that, of the total searches carried out on Google, approximately 20% are generic searches, and the rest are specific searches that are carried out through long-tail keywords.
Long-tail keywords allow you to get closer to the user’s search intent, making it easier for a website to position itself in a way that attracts users who are really interested in what they offer (which reduces the rate of bounce, increases the time the user stays on the web and increases the number of conversions).
As there is less competition in this type of keyword, the effort, time and money necessary to position yourself is much lower.
How can I find long-tail words for my brand?
Finding the best long-tail keywords should be a priority for any website, blog or online store, as it will allow you to achieve better positions in Google results pages, and attract users who match your target.
Let’s see some tips to find long-tail keywords for a website or brand:
Use Google's own search engine
Google’s own search engine is a good source to find long-tail keywords that have a good volume of web traffic.
When a word is entered in the search engine, Google begins to make search recommendations, varying them as terms are entered. With these suggestions, Google takes them from related searches that have already been carried out, so it is a good way to adjust long-tail keywords.
Cabe destacar, que, si se añade un asterisco antes de una palabra en Google, la sugerencia se mostrará antes de la misma, lo que amplía aún más las posibilidades de esta técnica para encontrar keyword interesantes de cola larga.
An important tool to search for long-tail keywords is Google Trends, a free platform where you can find popular search terms at the moment, with the possibility of accessing graphs to show the trend of each keyword throughout the weather.
Google Trends itself offers related long-tail words when searching for information about a keyword.
Con Google Keyword Planner se puede realizar un estudio completo y profundo de palabras clave, para seleccionar las que realmente están utilizando los usuarios y están relacionadas con el contenido o temática de una web.
The long-tail keywords do not generate a large volume of web traffic, but they have in their favor that it is easier to position themselves with them and that they attract quality users who really seek what the website offers.