Has it ever happened to you? You sit in front of your computer, open WordPress, and… nothing. Blank mind. You know you need to write, but you don’t know what your audience is actually searching for.
Writing “blindly” is the best way to waste time and money.
To grow your website, you don’t need “divine inspiration”; you need data. In this post, I’m going to teach you how to go from “I don’t know what to write” to having an editorial calendar filled with keyword ideas that your competitors are ignoring.
First: Do You Know What You Already Rank For?
Before looking outside, look inside. Sometimes, Google is already giving you hints about new keywords without you even knowing it.
The #1 mistake is trying to position impossible terms when you have “Low Hanging Fruits” within reach.
- Avoid Cannibalization: Don’t write two posts about the exact same thing.
- Boost What Works: If you already rank on Page 2 for “red sneakers,” create a specific post to push it to Page 1.
Search for Related Keywords (The Google Method)
This is the “manual” and free way to get keyword ideas if you are just starting out.
Use the Search Bar Itself (Autocomplete)
Go to Google, type your main topic, and don’t press Enter. Look at what Google suggests. Those bold phrases are real searches people are doing right now.
The “Related Searches”
Scroll down to the bottom of the results page. There you will see 8 related terms.
- Trick: If you click on one of them and scroll down again, you will get even more specific ideas (Long Tail).
The problem with this method: It’s slow, manual, and doesn’t give you data on volume or difficulty. You could be writing about something nobody is looking for.
The Pro Method: How to Find Massive Ideas with TrueRanker
Here is where you save hours of work. Instead of guessing, we are going to use the Keyword Suggestion tool to find gold mines.
Step 1: Create Your Project
The first thing is to have your website monitored. If you haven’t done it yet, add your domain to TrueRanker.
Step 2: Automatic Brainstorming
Go to the Rank Tracker tab of your project and click on the button «Suggested Keywords». You don’t need to be an expert. Simply click the button and select your country.
The tool will return a list with keywords for your website and a relevance index so you can see which ones are the most important for your business:
Step 3: Related Keywords
If you already have keywords added to your project to monitor your positions in Google, you can also get results related to the ones we talked about in the top part of this article. You can access these related keywords easily from the keyword table, in the column «Related searches»:
This way, you will have access to all these keywords without having to do the tedious task of searching manually.
Step 4: Spy on Competitor Ideas
Remember the post about how to spy on your competition? You can also use it to steal ideas. Enter your rival’s URL into the TrueRanker search bar and you will see all the keywords they rank for and you don’t.
Ready to Never Run Out of Ideas?
Having a content strategy based on data is the difference between a hobby blog and a profitable business.
Stop guessing and start making decisions with real data. Try TrueRanker today and discover all the keyword opportunities you are missing.
Start Your 14-Day Free Trial → No credit card required to start.